Introducing
Pentland Collective:

Over 50% of the world’s population is under 30. The average of a Board of Directors
is almost 60.

We have the opportunity to change the face  of business!

Pentland Brands has established a Global Youth Advisory Board to encourage
young people to share their views and shape the future of business.

The Pentland Collective will share what matters to them every quarter and we will make sure their voices are heard and included at the heart of everything we do.

This is a platform for young people to make a meaningful impact.

Meet the board members

Zayanne is a multifaceted digital creator, who seeks to bridge the gap between creatives and opportunities through her digital platforms. Known as the ‘plug for creatives’, Zayanne uses her TikTok platform to bring a diverse range of opportunities, resources + more for creatives globally. Through establishing an online community on TikTok, she has been able to build a global community of 500 + creatives  through her Creative Roundup Newsletter and over 10,000 creatives on TikTok. In all she does, the foundation of it all is to give back to creatives and to help them in their creative journeys. Her passion for accessibility within the creative industry is a big driver in how she continues to help creatives through her content and work alongside creative organisations that also seek to bridge the gap between creatives and opportunities.

WHAT ARE YOU MOST PASSIONATE ABOUT? 
Accessibility. I believe that it’s one of the biggest barriers young people face and like so many others, I’ve experienced the difficulties in accessing opportunities that can positively impact my future and get me closer to the things I want to do.

WHAT EXCITES YOU MOST ABOUT JOINING THE PENTLAND COLLECTIVE? 
One of the things I’m most excited about is working alongside a great cohort of people who are passionate about creating positive social impact, I’m really excited to hear all the various ideas and solutions we come up with that will ultimately shape the future of Pentland Brands.


WHAT DO YOU HOPE TO ACHIEVE BY JOINING THE PENTLAND COLLECTIVE?
To create proactive strategies that can ensure a more diverse future for the Pentland Brands.

Đỗ Thị Huyền Trang is a dedicated advocate for disability rights and women’s empowerment. She currently works as a Child Rights Officer at the United Nations Children's Fund (UNICEF) Vietnam Country Office. She is also the founder of the Break The Barriers project, a non-profit initiative that aims to provide educational and employment opportunities for young people with disabilities, enabling them to lead fulfilling lives and make positive contributions to their communities. Passionate about promoting gender equality and women's leadership, Huyền Trang is a co- founder of the FemaLEAD - Vietnam Young Women Leadership project. Through this initiative, she works tirelessly to challenge societal stereotypes and empower young female students in Vietnam to pursue leadership roles and become agents of change.

WHAT ARE YOU MOST PASSIONATE ABOUT?
Diversity, equity, and inclusion. I desire to contribute to creating an inclusive, equitable, and accessible world for everyone, especially those in vulnerable communities.

WHAT EXCITES YOU MOST ABOUT JOINING THE PENTLAND COLLECTIVE?
I am grateful and proud of being a part of a diverse team in which I can bring my perspectives to contribute to the development of Pentland Collective.


WHAT DO YOU HOPE TO ACHIEVE BY JOINING THE PENTLAND COLLECTIVE?
I hope the voices and perspectives of marginalised communities can be heard and taken into consideration when making business strategies. Personally, I also want to learn more about Pentland Collectives' work and gain more knowledge on business management.

Jiaxin is trained as an economist and engineer. He believes in science activism where scientists advocate for social changes. Motivated by this belief, he actively engages in public education and media reporting. His current role is a Ph.D. candidate in Political Economy and Government at Tsinghua University, where he explores political institutionalisation and bureaucracy-building in post-independence and transitional states. He is an environmentalist and used to study climate and resource economics at Oxford University and renewable energy technologies at Shanghai Jiao Tong University. He has advised various governmental and non-governmental entities on sustainability
and ESG topics. He advocates for corporate citizenship where firms, like individuals, assume a moral philosophy and practice virtue. He is a marathon runner, rower and climber.

WHAT ARE YOU MOST PASSIONATE ABOUT?
Equality of opportunity. My lifetime passion is to promote equality of opportunity where everyone deserves a fair chance to succeed with their talent and effort. This multifaceted goal requires providing needed groups early-childhood support, quality education, medical support, and eliminating discrimination. My goal for the coming months is to break into 3 hours for a full marathon.

WHAT EXCITES YOU MOST ABOUT JOINING THE PENTLAND COLLECTIVE?
Promoting corporate citizenship. Pentland Brands could act as the steward of consumers to invest in the sustainability and prosperity of communities, and as a leader to promote ethical, sustainable and healthy lifestyles. Personally, I am excited to contribute my knowledge and experiences to further Pentland Brands’ sustainability agenda and involvement with the Chinese youth communities.

WHAT DO YOU HOPE TO ACHIEVE BY JOINING THE PENTLAND COLLECTIVE?
What are you hoping to achieve from joining the Pentland Collective?
I would like to see Pentland Brands supporting and driving social changes in China. Gender equality respect for rights, a balanced lifestyle and identity expression are emerging valuesamong young Chinese. As a progressive and leading brand, Pentland could support their agenda and further these much-welcome social changes.

Oindrila is an intersectional feminist and climate justice activist who has dedicated herself to fighting for environmental justice and advancing the rights of marginalised gender identities. She has worked with various organisations such as UNICEF, Fridays for Future, Catcalls of Delhi, is currently a girl leader with UN Women and a youth advisor for Global Taleem. Oindrila has mobilised youth, adolescents, and children to demand action from the government regarding issues like air pollution, water pollution and under-representation of women, girls and the queer community. Oindrila was an advocate for the Nine is Mine campaign, which demanded the reservation of nine percent of GDP for children's education and health. She has conducted workshops and panel discussions in various forums, including IFMSA, to educate people about the connections between climate action , healthcare and gender apartheid and the importance of accessible and unbiased education especially in marginalised communities.

WHAT ARE YOU MOST PASSIONATE ABOUT?
Gender equality and equity in all aspects of our lives. Looking for the intersections of gender with other challenges such as of Climate  Change really brings in new perspectives and how it is actually holding us back as a society and reaching our potential to the fullest.

WHAT EXCITES YOU MOST ABOUT JOINING THE PENTLAND COLLECTIVE?
The fact that I get to connect with other leaders from around the world and advise the Board members of the Pentland Collective to shape the future of business.

WHAT DO YOU HOPE TO ACHIEVE BY JOINING THE PENTLAND COLLECTIVE?
I really hope to shape the future of businesses which are sustainable , sensitive, and that have the voice of young people in them. Today we have 1.8 billion young people in the world and in the era of globalisation where businesses play such an important role in every aspect of our lives and of the future, it is important to have the voices of young people in the boardrooms so that we can have our voices and decide for our own futures.

Xiange uses the  power of technology to promote sustainability and social good as a mechanical engineer, STEM mentor, and 3D environment artist. Born in China, educated in the United States, and now working in Shanghai, China, has given Xiange a unique cross-cultural viewpoint.  As a woman in tech, Xiange sees the importance of encouraging other female engineers in the community; thus, she has served as a mentor and ambassador for the Society of Women Engineers and Women in Games.  Xiange is now exploring the exciting realm of real-time 3D technology as an environment artist. Her goal is to empower individuals across media and culture through the creation of digital worlds.

WHAT ARE YOU MOST PASSIONATE ABOUT?
I am really excited about harnessing the enormous potential of technology and art to drive sustainability and promote social well-being. In my opinion, the combination of these two enormous forces has the potential to develop innovative and creative solutions to many environmental and societal challenges. 

WHAT EXCITES YOU MOST ABOUT JOINING THE PENTLAND COLLECTIVE?
I firmly believe that the voice of young people, across different cultures, has the potential to make a lasting impact on our world.  One of the most exciting aspects of joining the Pentland Collective is the opportunity to engage in meaningful interactions with youngsters from all around the world. I'm curious about their thoughts, viewpoints, and cultures. I wish to contribute to a broader knowledge and respect of Chinese youth and their unique insights by studying the opinions and values of the younger generation in different parts of the world.

WHAT DO YOU HOPE TO ACHIEVE BY JOINING THE PENTLAND COLLECTIVE?
Cooperate with like-minded individuals and organisations, to learn from diverse views, and to offer my own ideas and abilities to the development of innovative solutions for environmental and social challenges. I'm thrilled about the opportunities ahead and the positive influence we can have together.

Sean Schrader is in the final year of his MBA program at the University of South Florida, and has been fortunate to be engaged locally, across the United States, and globally in efforts which aim to address some of our most significant challenges such as the implementation of the United Nations Sustainable Development Goals, restoring civility, and ensuring youth perspectives are incorporated in the decision-making process. Following the completion of his MBA, Sean aspires to spend time studying abroad to enhance opportunities for global cooperation and then return to the United States to pursue a law degree. Sean aims for a career in public service, and is passionate about problem-solving through creating local solutions, while broadening his own skill set in the process.

WHAT ARE YOU MOST PASSIONATE ABOUT?
I'm most passionate about empowering and compelling everyone to get involved in helping make a positive difference in their own communities, and for the lives of others through connecting personal passions with opportunities to engage in problem-solving practices.

WHAT EXCITES YOU MOST ABOUT JOINING THE PENTLAND COLLECTIVE?
Learning more about the operating structure of an international organisation, and the role of Corporate Social Responsibility in working to provide solutions to some of the biggest problems we face today.


WHAT DO YOU HOPE TO ACHIEVE BY JOINING THE PENTLAND COLLECTIVE? 
As a member of the Pentland Collective, I'm hoping to advocate for the important role Pentland Brands can play in empowering employees in learning transferable skills that can be applied throughout the rest of their careers.

Hieu describes himself as a mix between business & marketing leader with 7-year of experience. He has held leadership roles in top Fin-tech, FMCG, F&B, Retail, Fashion, Furniture & has also been in Tech, Entertainment and Blockchain start-ups. Initially a marketer, he then worked as an investment director for a few investment fund across Asia (Thailand, Singapore) and Eastern Europe as Venture Manager of Wildcats Impacts Funds. He also used to be Head of Acquisition, Brand & Growth at Jeff (A marketplace for the unbanked in Asia, raised USD 2.9 Million) and at VNPAY (Vietnam’s 2nd unicorn, valued USD +1 billion).

WHAT ARE YOU MOST PASSIONATE ABOUT?
To equip the young and lower class communities in Vietnam with more wide access to finance and job security.

WHAT EXCITES YOU MOST ABOUT JOINING THE PENTLAND COLLECTIVE?
Joining forces to make real life initiatives happen as soon as possible in Vietnam and the region altogether with the empowerment from the community and brands.

WHAT DO YOU HOPE TO ACHIEVE BY JOINING THE PENTLAND COLLECTIVE? 
I hope to truly connect with the community, the brands to turn the initiatives into the shared benefits for all stakeholders.

About us

Pentland Brands

pentlandbrands.com

Pentland Brands owns some of the world’s best sports, outdoor and lifestyle brands including Speedo, Canterbury, Berghaus, ellesse and many more. We make brands that matter.

The People

thepeople.work

The People are a creative company powered by
a global community  of 150+ young diverse changemakers. We exist to amplify the voices of young people and
help brands build a better world.

Featured Publications

FashionUnited.co.uk
Pentland Brands to form new youth advisory board

JustStyle.com
Pentland Brands, The People partner to bring youth into boardroom
 
Footwearnews.com
Pentland Brands Taps Gen Z to Form New Youth Advisory Board

Theindustry.fashion
Pentland Brands partners The People to form new youth advisory board

Creativebrief.com
Pentland Brands and The People Launch Mentoring Programme for Underrepresented Communities